Social Media Etiquette for Kin
Here are some simple guidelines to keep you and your club in the right on Social Media
- Be completely transparent about who you are and your professional role.
- Never pretend to be someone you’re not.
- If you make a comment that relates to your business/organization, be sure to disclose that you work/volunteer for Kin Canada. It can be as simple as saying, “I volunteer for Kin Canada, and I …”
- Don’t talk trash about brands/people.
- Don’t talk negatively about competitors/other organizations.
- Know when to disengage. Don’t feed the trolls.
- Never say anything online you wouldn’t say to someone’s face, or you wouldn’t want to see on the front page of the newspaper attributed to you.
- Understand the way people use each social network, and the etiquette for each network, before you begin using it for business.
- Share a lot of information that is useful to your community, and they will accept a little bit of your own promotional messages. Some people call this the 80/20 rule.
- Avoid potentially controversial or divisive topics like politics or religion. Don’t use language that people might find offensive.
- Don’t discuss anything you wouldn’t talk about with a customer at a business/formal dinner.
- Don’t post photos that portray you in an unprofessional light.
- Thank someone for following, but don’t DM them selling
- Resist the urge to Tweet too much
- Use #hastags appropriately
- Write professionally
- Be timely
- Address issues/inquiries privately
- Warn followers if you are going to Tweet a lot – live Tweet
See more ideas in the Communications Corner
Check out last week’s tip – Partner with a High School, College or University