Social Media Best Practices

Twitter

• Use your own name for your Twitter ID.
• Do not use some combination with Kin.
• Use your full name as the description.
• Fill out your bio with a combination of professional and personal information to give people a sense of who you are.
• Use relevant keywords in your bio.
• This is not spammy.  This helps people find you.
• Make sure @*handle* is listed with the @ in your bio.  This makes it a live link.
• Include a link to your blog, LinkedIn profile or kincanada.com, so people can learn more about you or the organization
• Include a location on your profile.
• Use a professional looking photo that shows your face well enough so that people can recognize you.

 

Twitter Best Practices

• Build your followers by following people. Follow other Kin people or organizations and as many influencers and others in your industry as possible.
• Other non-profits such as MS Society, CF, and others who benefit and can have potential partnerships with Kin, re: SPCA, Homeless shelters, etc…try to keep it local to make sure to connect with local organizations
• Find the influencers in your community and follow the people they are following.
• Don’t just re-tweet: add your own analysis or ideas.
• Be sure to read a linked article before re-tweeting it. It might mention competitors or contain other information we wouldn’t choose to share
• Never share anything in a direct message that you wouldn’t want to make public. Many people have been caught by accidentally tweeting something they thought was a direct message.

 

See more ideas in the Communications Corner

Check out last week’s tip – Social Media Etiquette for Kin